The brand’s ethos is quite literally "Ethically Organic", cruelty and toxic free skincare. These are the core fundamental values that built the brand, it stands for what they are, and what they continue to believe in. Co-founders Brad and Sallyanne strive to be transparent and honest, and do their bit for the environment. They had become more health conscious throughout the years and were shocked to see what chemicals were in the brands, we had used daily for years. This is where Ethically Organic began – with extensive research into what is kind for our skin and wellbeing. Their focus and desire quickly developed to build a brand of skin-kind products that have no adverse effects and support our healthy lifestyles whilst embracing incredible skincare.
All ingredients are sourced ethically, using sustainable and fair-trade suppliers. All of the products are 99% organic and 100% natural, and the entire range is anhydrous, which gives the consumer, undiluted high concentration skincare products, packed full of vitamins and omegas. Ethically Organic are proud to be endorsed by PETA and carry the cruelty-free logo on all of their products, as well as the vegan society with whom they are also registered. All product ingredients are sourced from a UK supplier to minimize their carbon footprint and they endeavour to keep plastic to an absolute minimum. All of the boxes used for postage are made of recycled materials and are 100% recyclable.