Firera is a sustainable & vegan home decor and lifestyle store. Their linen collection - Linen by Firera - was born in the Estonian countryside out of love for a natural, sustainable, and slow living. Firera’s aim is to offer items that help bring beauty and harmony into our homes while being high-quality, long-lasting and environmentally friendly. They are a mother-daughter team; all products are handmade by mother Kati and the brand management is by daughter Maria.
Firera ships all orders from Kendal or Ambleside in sustainable packaging that is 100% plastic free using cardboard (recycled as much as possible), paper tape, recycled paper. Kati works precisely to use all of the fabric she has and uses any leftover fabric pieces to make linen bags for package free shopping, giving gifts, storing herbs or such. Often, these linen bags are used to package online orders (if they are available in a suitable size), but generally, Firera’s brand belief is letting the products shine using minimal packaging.